Sector
Franchise and Multi-Location Businesses
Head offices of franchise systems, and owner-run groups with two to thirty locations.
A franchise system grows or stalls on what happens at each location, but most marketing decisions are made at head office. The gap between the two is where results start to vary.
We work with head offices to plan marketing that locations can actually carry out, to measure every location fairly, and to give franchisees simple playbooks for their local market.
Challenges and Where We Help
Common Challenges
- Marketing funds spread thin across locations
- Results that vary widely from one location to the next
- Local marketing that franchisees cannot realistically run
Where We Help
- System-wide content and campaigns, planned from head office
- Local marketing playbooks each location can follow
- A scorecard that compares locations fairly
Capabilities we bring
How We Work with Franchise and Multi-Location
The capabilities that lead most of our work in this sector.
Insights
Recent Thinking
Before You Open a Second Location
Test new demand, group-level break-even and management capacity before committing to a second site.
Read →Five Numbers Every Owner Should See Each Week
A one-page scorecard that shows trouble early, while there is still time to act.
Read →How to Measure Local Marketing Beyond Views
Follow a local campaign from attention to bookings and completed visits, without claiming every outcome came from an ad.
Read →Free 30-minute video consultation with a partner.