Sector
Clinics and Professional Practices
Dental, medical, physiotherapy and legal practices.
Clinics and practices depend on a steady flow of new patients or clients, but regulated professions cannot market like a retailer. Testimonials, guarantees and superlatives are often restricted.
We build marketing plans that respect each profession's advertising rules, and websites that make booking easy.
Challenges and Where We Help
Common Challenges
- Steady acquisition of new patients or clients
- Strict rules on advertising
- Enquiries that are lost at the front desk
Where We Help
- Marketing plans written to respect each profession's rules
- Websites and online booking
- Referral programs and follow-up
Regulated professions in Ontario have their own advertising standards. Every plan we write for a practice is checked against them.
Capabilities we bring
How We Work with Clinics and Practices
The capabilities that lead most of our work in this sector.
Business Software Development & AI Automation
Websites that book customers, visibility in search and AI assistants, and analytics.
Marketing & Branding
Positioning, content produced in-house, and campaigns measured every month.
Operation Optimization & Performance Management
Scorecards, monthly performance reviews, the sales process and hiring.
Insights
Recent Thinking
When a Website Gets Visits but Few Enquiries
Check search queries, page clarity, form completion and response before paying for a full website redesign.
Read →What a Useful First Conversation with an Adviser Covers
Six questions that tell you more in thirty minutes than most sales pitches do in an hour.
Read →Five Numbers Every Owner Should See Each Week
A one-page scorecard that shows trouble early, while there is still time to act.
Read →Free 30-minute video consultation with a partner.