All guides
- CostHow much does short-form video cost?How short-form video is priced, what goes into the cost, how to judge value, and our plans: from $3,599.99 a month for 250,000 guaranteed views.
- CostWhat does social media management cost?What social media management includes, what changes the price, how to compare two quotes, and what a month of short video with guaranteed views costs.
- ChoosingAgency, freelancer or in-house for short videos?Who should make your business’s TikToks and Reels: an agency, a freelancer or your own team. What each does well, and how to choose.
- RestaurantsSocial media for restaurants: what worksWhat a restaurant should post on TikTok and Instagram, how often, and whether to do it yourself, with films we made for restaurants.
- RestaurantsRestaurant video ideas for TikTok and ReelsThirteen restaurant video ideas for TikTok, Instagram Reels and YouTube Shorts, each one from a film we made for a restaurant, a grill or a coffee house.
- RestaurantsHow to market a new restaurant with short videoHow to market a new restaurant or location with short video: before the doors open, on opening day and in the weeks after.
- Auto repairAuto repair shop social media: videos that workSocial media for auto repair shops: why paint-job videos stall, the mechanic jokes that went viral for a Toronto garage, and ideas for your own shop.
- ClinicsSocial media video ideas for clinicsVideo ideas for medical, dental and wellness clinics: meet the team, explain a treatment step by step, and keep the jokes on the staff.
- CafésCafé marketing ideas for TikTok and ReelsCoffee shop marketing ideas for TikTok and Reels: the pour, the room, one joke per film and every café its own films, from two coffee houses.
- ViewsWhy your TikToks and Reels get no viewsWhy a business’s TikToks and Reels stall at a few hundred views, the platform rules that keep posts out of recommendations, and what to change.
- ViewsHow many views is good on TikTok and Reels?How many views is good on TikTok, Reels and YouTube Shorts for a local business, what counts as a view on each, and how to judge views you pay for.
- PlanningHow often should a business post on TikTok?How often a business should post on TikTok, Reels, Facebook and YouTube Shorts, and why a steady rhythm matters more than the number.
- PlanningHow to plan a month of posts: a content calendarHow to build a content calendar for short video: how many posts, which days, what mix, the month’s moments, and a shot list.
- Making videosHow to write a short video script (template)How to write a script for a TikTok, Reel or Short: the hook, the beats, the payoff and the caption, with a template and four films we made, broken down.
- Making videosPost the same video on TikTok, Reels and Shorts?Can you post the same short video on TikTok, Reels, Facebook and YouTube Shorts? Yes, if it’s your own original with no watermark. Here’s how.