Short-form video is priced in a few different ways, so two quotes can be hard to compare. This guide explains how pricing works, what goes into the cost and how to judge value, then shows what our plans cost.
Three ways short-form video is priced
When you ask for a quote, it will usually come in one of three shapes. Any of them can be the right fit. What matters is knowing what’s inside the price.
- Per video. You pay for each finished video. Ask whether the idea, the filming, the captions and the posting are in that price, or only the edit.
- Per shoot day. You pay for a day of filming. Ask how many finished videos the day becomes, and whether editing and posting are priced on top.
- A monthly plan. You pay one price for a set number of posts each month. Ask what’s included, how many posts you get, and what you can count on at the end of the month.
We sell monthly plans: a set number of posts each month, planned, filmed, edited and posted by us, with the views guaranteed.
What goes into the cost
Behind every post is work that a quote should cover. A month with us includes all of it:
- Planning. Ideas, scripts and a content calendar, which arrives before the month starts.
- Filming. Time on site, filming the month’s posts at your business.
- Editing. Cutting each video for pace and attention, with captions, on-screen text, music and sound.
- Carousels. Designing posts from stills, frames and short copy, for Instagram and TikTok.
- Posting. Putting each post up on TikTok, Instagram, Facebook and YouTube Shorts.
- Counting the views. Every post, on each platform’s own numbers, until a month after the month ends.
Every plan starts with a consultation, a growth plan and a marketing strategy plan, before the first month.
What sets the price
- How many posts you get. 20, 30 or 60 a month, 5 posts a week on Base up to 14 to 16 posts a week on Premium.
- How many views we guarantee. 250,000, 500,000 or 1 million a month.
- Who films. On the monthly plans, we film at your business. On DIY, your own team films from our plan.
How to judge value: what a view costs
A price on its own doesn’t tell you much. Divide it by what you get, and two quotes become easier to compare.
With guaranteed views, you can do that before you buy. On our plans, 1,000 guaranteed views cost $14.40 on Base and $10.00 on Growth and Premium. Without a guarantee, you can only work it out once the month is over.
Our plans
| Plan | Posts a month | Guaranteed views a month | Price a month | Per 1,000 views |
|---|---|---|---|---|
| Base | 20 | 250,000 | $3,599.99 | $14.40 |
| Growth | 30 | 500,000 | $4,999.99 | $10.00 |
| Premium | 60 | 1,000,000 | $9,999.99 | $10.00 |
We recommend Growth: twice Base’s views, at Premium’s price per view. See an example month on each plan
Done for you, or DIY?
If no one on your team has time to film every week, a monthly plan covers all of it: we plan, film, edit and post. If someone on your team already films well and has the time, DIY gives them the plan to follow.
DIY is $1,750 a month: our strategy and content plan, filmed by your own team, with 20 complete post scripts and references, captions and storyboard.
What the work looks like
For a month in practice, read how we filmed for Shah’s Halal Food, Halal Munchies and Icon Auto Centre, or see all eight case studies.
Questions to ask before you sign
Ask any video team these before you commit. Here are our answers.
Are the views guaranteed?
Yes, on every plan: 250,000 a month on Base, 500,000 on Growth and 1 million on Premium.
How are the views counted?
We count every post, on each platform’s own numbers, until a month after the month ends.
How many posts will I get each month?
Base has 20 (5 posts a week), Growth 30 (7 or 8 posts a week) and Premium 60 (14 to 16 posts a week). If you’re not sure which fits, ask us in the free consultation.
Which platforms do the posts go on?
TikTok, Instagram, Facebook and YouTube Shorts. Carousels go on Instagram and TikTok.
Who films, and where?
We film at your business. If you’d rather film it yourself, DIY ($1,750 a month) gives you our strategy and content plan, with 20 complete post scripts and references, captions and storyboard.
What happens before the first month?
A consultation, a growth plan and a marketing strategy plan. Your content calendar arrives before the month starts.
How do I start?
Book a free thirty-minute video consultation with a partner: a few quick questions, then pick a time. Book a consultation