Two quotes for “social media management” can describe very different work. One posts what you give it; another plans, films, edits and posts every video. This guide shows what the work is, what moves the price, and how to compare quotes fairly.
What “social media management” usually means
The phrase covers a lot of different work. Before you compare prices, check which of these jobs a quote includes:
- Strategy. Who the posts are for, what the account should be known for, and what each month is trying to do.
- Planning. A calendar of what goes up, and when.
- Making the content. Ideas, scripts, filming, editing, captions and on-screen text. This is usually most of the work.
- Posting. Putting each post up on each platform, at the right size and length.
- Replying and reporting. Answering comments, and telling you what happened.
A lower price often means the content comes from you: photos you send, or videos your team films. A higher price usually means someone else is making it.
What changes the price
- Who makes the videos. Filming at your business takes people, time and travel. Posting what you send doesn’t.
- How many posts. More posts mean more ideas, more filming and more editing.
- How many platforms. One video can go on TikTok, Instagram, Facebook and YouTube Shorts, but each upload still has to be done well.
- What’s promised. Most quotes promise work: a number of posts. Few promise a result you can count.
How to compare two quotes
Put each quote into the same terms:
- Divide the monthly price by the number of finished posts. That’s what each post costs.
- Check who films, edits and posts. If any of it is left to you, add your own time.
- Ask what you can count on at the end of the month. If the views are guaranteed, divide the price by them too.
On our plans, 1,000 guaranteed views cost $14.40 on Base and $10.00 on Growth and Premium. Without a guarantee, you can only work that number out after the month is over.
What a month with us includes
Every plan covers the planning, filming, editing, posting and counting:
- We plan the month. Your content calendar arrives before the month starts.
- We film on site. At your business.
- We edit and post. On TikTok, Instagram, Facebook and YouTube Shorts.
- We count the views. Every post, on each platform’s own numbers, until a month after the month ends.
| Plan | Posts a month | Guaranteed views a month | Price a month | Per 1,000 views |
|---|---|---|---|---|
| Base | 20 | 250,000 | $3,599.99 | $14.40 |
| Growth | 30 | 500,000 | $4,999.99 | $10.00 |
| Premium | 60 | 1,000,000 | $9,999.99 | $10.00 |
Every plan starts with a free consultation, a growth plan and a marketing strategy plan. For the different ways video is priced (per video, per shoot day or by the month), read how much short-form video costs.
If someone on your team already films
If your team can film but needs to know what to film, DIY gives them the plan: Our strategy and content plan, filmed by your own team. It’s $1,750 a month, with 20 complete post scripts, with references, captions and storyboard.
What you should get, whoever you hire
A month should leave you with posts that sound like your business, a calendar you saw before the month started, and numbers you can check on each platform yourself. If a quote can’t tell you those three things, ask before you sign.
Questions owners ask
Is social media management the same as content creation?
Not always. Some managers post content you supply; others make it too. Ask whether filming and editing are in the price.
How much does it cost to have someone film and post for my business?
With us, $3,599.99 a month for 20 posts, up to $9,999.99 for 60, with the views guaranteed on every plan.
Which platforms are included?
TikTok, Instagram, Facebook and YouTube Shorts, on every plan.
How are the views counted?
We count every post, on each platform’s own numbers, until a month after the month ends.
How do I start?
Book a free thirty-minute video consultation with a partner: a few quick questions, then pick a time. Book a consultation