Halal food · New York

How halal should taste, from the grill up.

Halal Munchies began as a New York halal cart and grew into a franchise with more than 50 locations. Its line is “This is how halal should taste”, so we filmed the food being made, and Halal Munchies posted our films across the first half of 2026.

Halal Munchies locations
50+
formats in these films: food and trend
2

The story, chapter by chapter

A selection of our films for Halal Munchies. Tap one to watch it with sound.

  1. The brand

    From a cart to 50+ locations

    • Began as a New York halal cartNow a franchise
    • 50+ locations
    • Beyond New YorkIncluding Virginia, Connecticut and Ohio

    Halal Munchies began as a halal cart in New York and grew into a franchise.

    Its site lists more than 50 locations, from New York to Virginia, Connecticut and Ohio, under one line: “This is how halal should taste.”

  2. The sandwich

    From the grill up

    The brand promises a taste, so the film starts where the taste does: on the grill. Two patties smashed and chopped with cheese, rolled into bread with sauce, wrapped in foil and cut open at the end. It starts and ends at the storefront.

    Halal Munchies posted it on Instagram on 28 June 2026.

  3. The platter

    Get ready with us

    “Get ready with us” is a format usually made for outfits and make-up. We pointed it at a platter: one order followed from the storefront, past the “So flippin’ good!” sign, to the finished box, with the rice, chicken, fries and sauces going on in quick cuts behind the counter.

    Halal Munchies posted it on Instagram on 14 January 2026.

  4. The trend

    Ever since you left me

    A trend edit, nine seconds long, in glitch cuts: a street sign at Queens Boulevard and 33rd Street, the grill, a burger, the onions. It ends at the counter of a Halal Munchies, with the next order being placed.

The impact

“This is how halal should taste” is a promise you keep on screen by showing the food. So our films stayed close to it, on the grill, in the box and in the bread, and Halal Munchies kept posting them, from a January platter to a June sandwich.

Start with one consultation

A video call about your business. You leave with a growth plan and a marketing strategy plan, included in every plan.

Book a consultation